While serving as a Graphic Design Assistant for UNLV's Division of Integrated Marketing & Branding (IMB), I designed a semester-long social media campaign for UNLV's partnership with the Nevada Interscholastic Activities Association (NIAA). Published twice monthly throughout the spring semester, the campaign used athletics-inspired imagery, student-focused storytelling, and motivational messaging to extend the "Rebels Make It Happen" brand platform beyond athletics, highlighting academic achievement, campus engagement, and personal growth.